數位植物多元開發暨植物園加值應用中心

計畫名稱：數位植物多元開發暨植物園加值應用中心

Digital Botanical Garden Development and Its Value-Added Applications

執行期間：2006/3/1 至 2007/2/28

Website: http://140.131.21.138:8080

計畫參與人員：吳姿霖、羅尹婷、黃瓊玫、鄭惠文

本計畫透過「創意加值應用」概念，經由典藏單位行政院農業委員會林業試驗所已數位化之植物標本館圖像授權，藉由華藝數位股份有限公司、藝拓國際股份有限公司等業界參與，利用產學合作模式，除了建造供民眾檢索台灣植物的網路資料庫平台、植物知識取向的數位遊戲學習、詼諧逗趣的俗諺與故事、以及專屬台北植物園區PDA導覽，更將數位典藏品加以設計創造出「台灣花木語」八款系列岩飾與「植物園狂想曲」兒童繪本實體書、電子書商品，並經由秀威資訊科技股份有限公司以隨需印刷方式（POD）印製繪本實體書、向長晉數位股份有限公司購置電子書軟體後進行開發製作與量產1000張光碟，藉由計畫之網路平台及委託經銷商代理販售給一般民眾。透過相關國內展覽與活動規劃，如：與典藏單位舉辦「玩花樣‧搞創意」植物嘉年華主題活動、「典石成金NDAP2.0－數位典藏國家型科技計畫一期總成果展」、以及「商業應用大賽暨授權產業鏈媒合展」等展覽，知識教育民眾對於植物自然生態的認知外，更透過產學合作機制，藉由合作企業之行銷通路將專案產出之商品攜至國際市場，如：美加、歐陸、紐澳、以及亞洲等地區行銷，建立植物岩飾品牌知名度與增進產值的提升，使本計畫完成後產生合作企業與研究團隊、以及典藏單位三方循環獲利回饋模式。最後，針對政府、業界、以及學界提出後續相關合作模式與創意商品開發之建議，期望建立更有效率之產學合作模式。本計畫產出加值商品與數位知識學習資料內容架構皆呈現於已建置完成之網站，更包含網路商務平台供瀏覽者訂購本計畫相關加值商品，創造產學合作間產值與回饋循環。

The origin of this NDAP (National Digital Archive Program) research project was a digital archive research conducted by Taiwan Forestry Research Institute (TFRI) and funded by the National Science Council (NSC: 93-2422-H-054-001) in the year of 2004 . In that project, TFRI digitized its internal collection of forest resources. This one-year research was also a NDAP national project and funded by NSC (NSC 95-2422-H-144 -001 - ) in the year of 2006. The main purposes of this project were to demonstrate how this national project utilized the digital content of TFRI to develop commercial applications and education services in a creative fashion. For the commercial applications of the digital content, this project developed a series of stone-painting merchandises for internal decoration in cooperation with an international business “Artilize” company. The team also produced “the language of plants” for eight types of series pave products, such as plum, orchid, bamboo, Chrysanthemum, lotus, peony, narcissus, and plantain. The research team, with industry collaboration, used the digital content authorized by TFRI to develop the color and white series pave, used to decorate our life environment. The merchandises were developed and marketed based on this “university-industry” cooperation mechanism.

As to the educational applications and services, this project developed four sketching books for children aged from 5 to 10, based on the TFRI digital content. The four sketching books were also made possible in an e-book format to sell on line and in DVD. The project also describes how the “university-industry” cooperation mechanism worked, the development processes of the merchandises, and the market and promotion strategy of those merchandises.

In addition, the research team, with industry collaboration, used the digital content authorized by TFRI to develop a PDA guiding system for the Taipei Botanical Garden, a subdivision of TFRI. The PDA system introduces plant appearances, names, categories, and living environment of the Taipei Botanical Garden. In addition, the PDA system develops mapping games of plants, interactive games of cultivating plants for educational purpose, and other mobile content for introducing the plants of Taipei Botanical Garden. Finally, a project website was established to introduce all the above mentioned materials, including an online purchasing system to sell the creative merchandises developed by the project.